Philip Morris International
Case study of operational dashboard for global manufacturing head
Philip Morris International Inc. (PMI) is a Swiss-American multinational cigarette and tobacco manufacturing company, with products sold in over 180 countries. Their goal is to replace cigarettes with smoke-free products as fast as possible.
To create an operational dashboard for the global manufacturing head with the use of robust data storytelling framework to support decision making.
Scope & Constraints
This project had a short timeline for 2 weeks in which we had to conduct user research, understand the data table, define KPIs and convert the ideas to wireframes from low to high fidelity.
Worked as a Data Storyteller with a team of Business Analysts and Director
Figma, Invision, Miro
Conduct focus interviews to analyze existing KPIs, data tables, steering logics, and related reports/KPIs.
Conduct workshops for common validation of requirements logic and corresponding reports/KPIs
Define commercial objects and suitable KPIs to steer the BI reporting tool finalization
Assess the Functional and Non-functional user requirements and develop a to-be reporting cascade
Determine what measures are required for target reporting
Prioritize gaps to be solved per underlying reporting tool
Build necessary Dashboards & Story Views aligned to KPIs
Validate effort estimation